Dra. Beatriz Mazza - Institutional Website

Someone looking for help with chronic insomnia or a stroke recovery searches for the condition, not for a doctor. So each of the seven conditions got its own page, with its own text: what causes it, how it is treated, what to expect. Thirteen pages in total. The WhatsApp message changes with the page, so a click from the insomnia plan opens a conversation about that plan. Every outbound click fires a named event to Tag Manager with the page and the button, which tells her which page brings patients.